How to Find a Relevant Backlink

30 March 2026 · By Kamran Sajid Rasheed

Backlinks are one of the most essential aspects of Search Engine Optimization (SEO) used to rank a website. A backlink is a link on a website that redirects to your website. Search engines such as Google use backlinks as a reference to determine website reliability. The more backlinks a website has, the more likely it can be trusted. However, not all backlinks are legit. Some come from genuine websites while others may be from unknown or low-quality websites. In this guide, I will explain how to find relevant and valuable backlinks that help your website grow.

What makes a Good Backlink?

Before searching for backlinks, it is important to understand what makes a backlink valuable.

1. Does the Backlink Come from a Legitimate Website?

Ensure the website is trustworthy. Links from well-known, legal websites are beneficial, while links from suspicious or illegal websites can result in Google penalties and lost traffic.

2. Is the Backlink Relevant to Your Niche?

A backlink should come from a site related to your business market. For example, Cloudtree focuses on SEO, so links from similar companies are ideal. Irrelevant sites, like e-commerce platforms, provide little value.

3. Is the Backlink Placed Naturally Within Content?

Links in main article content are more likely to gain clicks than those in footers or corners of a page.

4. Is the Backlink Permanent?

Permanent backlinks are more valuable. Temporary links, often paid, may not provide lasting SEO benefits.

5. Is the Backlink Free?

Free backlinks avoid unnecessary costs. If paying for links, ensure ROI is worthwhile compared to potential traffic.

General Way to Find a Backlink

Using SEranking, you can identify websites linking to yours. Select your project (e.g., Cloudtree), then click on 'Backlink Checker' to view statistics and backlink lists.

Use your keyword research to identify top-performing websites. Search Google for these keywords, note organic traffic, then check backlinks using SEranking. Competitive research also reveals additional backlink opportunities.

Methods to Reach Out for a Backlink

Once you find a relevant backlink, you need to reach out. Guest blogging is one of the most common approaches:

Guest Blogging

Write a blog post for another website in exchange for them displaying your link. Ensure:

Content aligns with their topics
They have a blog section
They accept guest posts

Tools like ChatGPT can help draft articles and strong email pitches for outreach.

Conclusion

Backlinks remain one of the strongest SEO signals. Focus on relevance and quality for long-term growth. Ethical, strategic link building increases website authority, attracts visitors, and boosts search rankings.